Get More Financial Aid, Avoid Loans, And Reduce Stress.

Having A Top Financial Aid Consultant Is Essential For Unlocking The Free Money Your Child Deserves

A whopping 98% of families said financial aid would be necessary to pay for college and 82% said it was “extremely” or “very” necessary.  “Financial aid is more a necessity now than ever,” Robert Franek, The Princeton Review’s editor-in-chief.

Financial Aid NOWwill:

  • Maximize Your College Scholarships Instantly with Merit Max – Find the Biggest Tuition Discounts Today!

  • Simplify the complex financial aid process and saves time and money.

  • Reduce College Debt and Stress – Expert Financial Aid Assistance at Your Fingertips!

  • Show you how to get more Financial Aid – even if you’re family has a high income.

  • Show you how to avoid student loans

  • File the FAFSA and other aid forms for you

  • Provide our secret formula to appeal or negotiate the college’s best price easily

  • Keep you on track with weekly check-ins

  • Show you how to lower the value of your assets which increases aid eligibility 

Don’t Miss Out on Free Money – Act Now Before Deadlines Close!

Get Financial AID Now!


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Here’s how Financial Aid NOW helps:

  • Our Merit Max Scholarship Calculator instantly finds the BIGGEST TUITION DISCOUNTS (scholarships & grants). Use for negotiating colleges’ best prices.
  • Save time and frustration. Our FAFSA Filing Assistant  AUTOMATICALLY FILES the FAFSA, CSS Profile, and other forms. AVOID COSTLY ERRORS.
  • Evaluate award offers. A proprietary algorithm that evaluates financial aid awards from colleges, providing an objective comparison of offers to HELP PARENTS MAKE INFORMED DECISIONS so they know if their child was fairly awarded and what to do about it if they weren’t.
  • APPEAL or NEGOTIATE tuition costs like a pro and secure the ideal award package
  • Reduce or ELIMINATE student loans
  • And many other TIME SAVING features too numerous to mention!

We Didn’t Invent The Rainy Day. But We Do Own The Best Umbrella.



Reduce college debt and the stress associated with it!

Don't Leave Money on the Table

Get Expert Advice

Stay Organized with Financial Aid Forms and Filing

Save Time and Maximize Dollars. File Right the First Time.

We serve families of college-bound students by:

  1. Taking the mystery out of the financial aid process
  2. Organizing the entire process on a single secure web page
  3. Using our Merit Max™ proprietary software and algorithm to identify schools eager to offer the maximum amount of free money
  4. Providing the easy-to-use parent version of our professional FAFSAsoft software to navigate the complex financial aid application process
  5. Providing the exact copy-and-paste language to persuade colleges to further reduce the cost
  6. Making sure parents know how to qualify for loan forgiveness
  7. Offering weekly live OFFICE HOURS for parents to get help and ask questions


We make applying for student financial aid easy

Finding ideal and affordable colleges

All colleges and financial aid packages are different. We’ll help you understand your options based on your school preferences, current financial situation, and debt tolerance. Then, we’ll guide you to the schools that will give you the most financial aid. From there, we’ll show you how to leverage admission offers so you potentially unlock thousands more in free student financial aid.

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Takes complicated forms and makes applying for aid easy

The FAFSA was recently ranked No. 1 among the “most complex and convoluted higher education forms.” However, most parents don’t realize that the FAFSA is just one part of the process. Financial AID Now keeps all your necessary forms organized in one place so you can streamline the process and submit your FAFSA and CSS Profile correctly – without errors that can cost you free aid – with the click of a button.

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Learn smart negotiation skills

Submitting the FAFSA is just the first step. Most people think that once you submit your application, you’re going to automatically receive the most aid possible, but that’s not how it works. We will teach you how to negotiate like a pro, so your chances of increasing award dollars and lowering tuition costs are increased significantly.

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Merit Max

Believe it or not, 95% of scholarships are given by the colleges themselves. But which ones will give your child the most free money? That’s where Merit Max can help.

Merit Max is a unique college cost calculator that includes your child’s grades and personal preferences to give you a list of colleges that will offer the biggest tuition discounts.

Learn more about Merit Max

Your child’s dream school is more affordable than you think!