Pay Less For College – Without Guessing Through FAFSA & Financial Aid

Financial AID Now™ has helped:

Guide 104,254 families nationwide
Identify millions in aid
Negotiate an average of $12,027 in additional funding

Financial AID Now™ helps families find colleges offering the best aid packages, position yourself to increase funding, compare award offers, and negotiate for more free money.

Financial AID Now™ answers these questions:

“Will my child graduate with less debt?”
“Can we afford a better college?”
“Can someone guide us?”
“Are we leaving money on the table?”
“Can we avoid mistakes?”

“82% of families said financial aid is extremely necessary to help pay for college” said Robert Franek, The Princeton Review’s editor-in-chief.

“Most families don’t realize colleges have very different financial aid policies. We help you identify opportunities and avoid costly mistakes.”

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There are three basic steps to the Financial Aid NOW process:

STEP 1

Find Affordable Colleges — “Identify schools likely to offer strong scholarships and aid packages.”

STEP 2

Complete Financial Aid Forms Correctly and Automatically — “FAFSA, CSS Profile, IDOC, institutional forms — guided step-by-step.”

STEP 3

Compare Offers & Negotiate — “Know which college gave the best financial package and learn how to appeal for more aid.”

Get the Best Award Package Possible

Personal Money Saving Strategies

Stay Organized with Forms and Filing

Maximize Dollars. Do It Right the First Time.

Who We Help:

Middle-income families

High-income families

Divorced parents

Business owners

Parents with real estate

Families applying to private colleges

Merit scholarship seekers

Avoid The Minefield and Trapdoors

Finding ideal and affordable colleges

All colleges and financial aid packages are different. We’ll help you understand your options based on your school preferences, current financial situation, and debt tolerance. Then, we’ll guide you to the schools that will give you the most financial aid. From there, we’ll show you how to leverage admission offers so you unlock potentially thousands more in free money.

“Thank you very much for saving us $160,000 dollars over Ken’s four years (private Jesuit college). With your help, he gets to go to his dream school.” Satoe and Usen G.

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Makes applying for aid easy

The FAFSA used to be a complex, convoluted form for higher education. Over time, it has been simplified. It’s how you answer the questions that makes the difference.

Financial AID Now gives you the answers you need that can make your child’s college education more affordable.

On May 13, 2026, I received this email: “We thought because our income and assets were too high, we’d never get help for our daughter. Knowing how to properly answer those questions got her a $25,700 per year annual grant at Northeastern University. Thank you.” Rod L. CA

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Learn smart negotiation skills

Most people think that once you submit your FAFSA and CSS Profile, you’re going to automatically receive the most aid possible, but that’s not how it works. We provide you with copy-and-paste text, increasing aid by up to 38,600 per year.

“On our third try (thanks for coaching me not to take no for an answer), using your strategy, we convinced Pepperdine to increase his merit award by an additional $10,000 per year.” Hector R. TX

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Merit Max

Believe it or not, 87% of scholarships are given by the colleges themselves. But which ones will give your child the most free money? That’s where Merit Max can help.

Merit Max is a unique college cost calculator that includes your child’s grades and personal preferences to give you a list of colleges that will offer the biggest tuition discounts.

Learn more about Merit Max